I'm Joy Cho, the Founder and Creative Director of Oh Joy!, a lifestyle brand based in Los Angeles. I'm passionate about guiding budding entrepreneurs with all of the things I've learned in my 15 years in business. The Oh Joy! Academy will help you get over any current hurdles and take your business to the next level. Let me show you how!

How to License Your Art and Designs - Video Class

In this online class, I will cover all the steps it takes to work with a brand to license your art and design work for their products.

One-on-One Business Coaching with Joy Cho

A one hour session with me will help you get over any current hurdles and take your business to the next level.

How to Grow a Dream Team

Join me in this video class where I teach you all the nitty gritty of hiring, managing, and growing a thriving dream team for your business.
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How to Pitch a Book Idea

This 40-page workbook will guide you from book idea to a formal pitch to get your work noticed and picked up by book publishers and agents.

What Kind of Business (or Side Hustle) Should I Start?

Do you want to start a business or side hustle but don't know exactly what that would be? Let me help you figure it out with this free PDF!

How to Pitch Your Brand to Digital Influencers

Here are my tips on how to pitch your product or service to digital influencers who can help organically spread the word to their audience.

About Joy Cho

Joy Cho is the Founder and Creative Director of Oh Joy! and has been running a successful business for over 14 years. Launched in 2005 as a graphic design studio, Oh Joy! is now a lifestyle brand and design studio that includes various licensed product lines and a daily editorial content with a focus on design, fashion, food, and joyful moments from everyday life. Oh Joy! creates a wide range of licensed products including home décor, kids, pet, and furniture collections with brands such as Target, Band-Aid, CALPAK, Petco, Keds, and more.
Joy has given keynote speeches on entrepreneurship, leadership, and business at many conferences and companies including Watermark, Alt Summit, Pinterest HQ, Target HQ, and Hallmark HQ. She has consulted for hundreds of small businesses over the years, helping to guide budding entrepreneurs through their growth and struggles. Joy and her company have been featured in: Time, Fast Company, Oprah Magazine, Domino, Good Morning America, Parents, People, InStyle, and more. For two years in a row, Joy was named one of Time’s 30 Most Influential People on the Internet and has the most followed account on Pinterest with almost 14 million followers. Joy has written six books which includes two business books, one craft book, and three kids' story books.


on the Licensing Workshops...
This workshop was SUPER transformative. From lessons in self-discovery to tips from a true pro who’s seen it all, you will definitely come out of the session feeling like you can totally kick ass and get this done. This is not a workshop with fluff and conceptual mumbo-jumbo that make you feel good but then realize it was all kind of useless. It’ll be hard work, but so totally worth it. 
Lisa Aihara, Flutter and Spark
on How To Build A Dream Team...
Joy's course gives detailed advice on how to create a team that is structured, efficient, and most importantly, joyful. After the course, we were able to implement tangible steps to incorporate into our company. One of our favorite takeaways is Joy's importance of recognizing how you want your employees to feel at the end of the day. We loved how this course included practicality, passion, and personality.
Bryan and Stephanie, Amazebowls
on the One-on-One Business Coaching...
This session with Joy was an incredible way to follow through on a personal resolution by getting guidance from such a creative and professional trailblazer. I had been putting off taking the next steps with a project, but the session and follow-up feedback has helped me to recognize my own progress and to solidify my vision moving forward

Erin Sanders
on How To Build A Dream Team...
After taking Joy's course, my thoughts on building a team are now more organized. I truly feel like I have the tools to build a team. I also really loved that Joy took the time to teach not only how to grow a team but also how to be a GOOD boss. She talks about basic rules and how to connect with employees but still keep healthy boundaries. 
Sarah Webb, Plain Jane
on the Licensing Workshops...
If you are considering any course in the Oh Joy! Academy, do it! Joy is so generous and transparent in her teaching and mentoring style. She teaches with the exact right combination of confidence and compassion. The learnings I have taken away from her workshops are truly invaluable. There is no fluff to the class, it's to the point and there are clear steps to follow.
Sarah Foelske, Make Nice
on the One-on-One Business Coaching...
Signing up was by far one of the smartest
decisions I've made for my company/brand thus fa
r. She has been such an inspiration, so being able to chat with her and pick her brain was such a gift. We covered everything I wanted to touch on and more. I'm thrilled she is offering these sessions because it's clearly just one more talent she should be sharing with the world. Snag one if you can! 
Erin Campbell, ABC's of the 80's (One-on-One Business Coaching)
on How To Build A Dream Team...
I appreciated her ability to cut through the nuances of 21st century hiring and hiring practices. She gave me clear direction for identifying loyal, talented team members and beyond that, how to keep them long term and running a team on the day-to-day. I now feel confident in how and when I need to fill roles and am excited to build my team!
Kara Nilsson, Leisure Lane
on the Licensing Workshops...
I made the trip from North Carolina to attend Joy's Licensing workshop, and it was one of the best investments I made in 2019. After the workshop, I re-negotiated a current collaboration. Without Joy's guidance and encouragement,  I wouldn't have had the confidence to ask for what my brand was worth.  
Maghon Taylor, All She Wrote Notes
on How To Build A Dream Team...
I walked away from Joy's class with a better understanding of how to take tangible steps to create the business of my dreams. Transitioning from being a solopreneur feels scary. I've taken a few online and weekend in-person business courses, and this one felt the most doable and practical step-by-step. It's a true road map!
Bevin, Fat Kid Dance Party Aerobics


Podcasts and Things I've Shared That Can Help You:

Business Books I've Written:
Questions, comments, feedback? We'd love to hear from you! Email us at: academy@ohjoy.com.