I'm Joy Cho, the Founder and Creative Director of Oh Joy!, a lifestyle brand based in Los Angeles. I'm passionate about guiding budding entrepreneurs with all of the things I've learned in my 14 years in business. The Oh Joy! Academy will help you get over any current hurdles and take your business to the next level. Let me show you how!

How to Pitch a Book Idea

This 40-page workbook will guide you from book idea to a formal pitch to get your work noticed and picked up by book publishers and agents.

How to Grow a Dream Team

Join me in this video class where I teach you all the nitty gritty of hiring, managing, and growing a thriving dream team for your business.

One-on-One Business Coaching with Joy Cho - November/December Session

A one hour session with me will help you get over any current hurdles and take your business to the next level.

What Kind of Business (or Side Hustle) Should I Start?

Do you want to start a business or side hustle but don't know exactly what that would be? Let me help you figure it out with this free PDF!

How to Pitch Your Brand to Digital Influencers

Here are my tips on how to pitch your product or service to digital influencers who can help organically spread the word to their audience.

About Joy Cho

Joy Cho is the Founder and Creative Director of Oh Joy! and has been running a successful business for over 13 years. Launched in 2005 as a graphic design studio, Oh Joy! is now a lifestyle brand and design studio that includes various licensed product lines and a daily editorial content with a focus on design, fashion, food, and joyful moments from everyday life. Oh Joy! creates a wide range of licensed products including home décor, kids, pet, and furniture collections with brands such as Target, Band-Aid, Calpak, Petco, and more.
Joy has given keynote speeches on entrepreneurship, leadership, and business at many conferences and companies including Watermark, Alt Summit, Pinterest HQ, Target HQ, and Hallmark HQ. She has consulted for hundreds of small businesses over the years, helping to guide budding entrepreneurs through their growth and struggles. Joy and her company have been featured in: Time, Fast Company, Oprah Magazine, Domino, Good Morning America, Parents, People, InStyle, and more. For two years in a row, Joy was named one of Time’s 30 Most Influential People on the Internet and has the most followed account on Pinterest with almost 13 million followers. Joy has written three books and has three more coming out in 2020.


Joy's course gives detailed advice on how to create a team that is structured, efficient, and most importantly, joyful. This course taught us how to instill value and intentions into every aspect of our team building and culture, and how small details contribute to growing and sustaining a long-term and dedicated team. After the course, we were able to implement tangible steps to incorporate into our company. One of our favorite takeaways is Joy's importance of recognizing how you want your employees to feel at the end of the day. We loved how this course included practicality, passion, and personality.
Bryan and Stephanie, Amazebowls
After taking Joy's course, my thoughts on building a team are now more organized. I truly feel like I have the tools to build a team. I also really loved that Joy took the time to teach not only how to grow a team but also how to be a GOOD boss. She talks about basic rules and how to connect with employees but still keep healthy boundaries. Some of my favorite parts of the course were her opening up about how to work with accounting and HR, budgeting for employees, personal sacrifice to help make overall gain, and creating dreams within (and outside!) the workplace.
Sarah Webb, Plain Jane
If you are considering any course in the Oh Joy! Academy, do it! Joy is so generous and transparent in her teaching and mentoring style. She teaches with the exact right combination of confidence and compassion. The learnings I have taken away from her workshops are truly invaluable. There is no fluff to the class, it's to the point and there are clear steps to follow. I am amazed at the quality of the Oh, Joy! Academy offerings and am so grateful for the take-aways.
Sarah Foelske, Make Nice
I walked away from Joy's class with a better understanding of how to take tangible steps to create the business of my dreams. Transitioning from being a solopreneur feels scary. I've taken a few online and weekend in-person business courses, and this one felt the most doable and practical step-by-step. It's a true road map in many ways, even as it was specific to how she did it, I felt it was customized for my needs!
Bevin, Fat Kid Dance Party Aerobics
Joy's class was an eye opener to say the least! I appreciated her ability to cut through the nuances of 21st century hiring and hiring practices. She gave me clear direction for identifying loyal, talented team members and beyond that, how to keep them long term and running a team on the day-to-day. Going forward, I now feel confident in how and when I need to fill roles and am excited to build my team!
Kara Nilsson, Leisure Lane
What I really loved about the class is how Joy emphasized how much we (bosses, employers) are such a huge part of an employee's success and how our interest in their growth can make all the difference. I loved everything Joy said about how we can grow that passion in someone to become better and in turn we receive a loyal, hardworking, team member. 
Jen San Juan, Hob Coffee
Signing up for a business coaching session with Joy was an incredible way to follow through on a personal resolution by getting guidance from such a creative and professional trailblazer. I had been putting off taking the next steps with a project, but the session and follow-up feedback has helped me to recognize my own progress and to solidify my vision moving forward

I could tell that she put a great deal of work into our call beforehand; this meant a lot to me as the client because I'm also a loyal social media follower so I know how much she has going on at any given time.
Erin Sanders
Getting to work with Joy on a business coaching session was a dream come true and she far exceeded my expectations.  I could tell she had done her research and had great advice and suggestions for me to take action on right away, but she also challenged me to dream bigger and create long-term strategies as well. 

She is SO generous and forthcoming with her knowledge and wisdom.  Since our call, she even has continued to cheer me on in one way or another and her encouragement alone was worth the investment.  If you’re looking to add more JOY to your business, this is the perfect place to start. 
Maghon Taylor, All She Wrote Notes
Signing up for the Business Coaching Session with Joy was by far one of the smartest
decisions I've made for my company/brand thus fa
r. She has been such an inspiration over the past several years, so being able to chat with her and pick her brain was such a gift.

She went above and beyond every step of the way. I couldn't get over how generous and focused she was. We covered everything I wanted to touch on and more. I'm thrilled she is offering these sessions because it's clearly just one more talent she should be sharing with the world. Snag one if you can! 
Erin Campbell, ABC's of the 80's


Podcasts and Things I've Shared That Can Help You:

Business Books I've Written:
Questions, comments, feedback? We'd love to hear from you! Email us at: academy@ohjoy.com.