WELCOME TO THE OH JOY! ACADEMY

I'm Joy Cho, the Founder and Creative Director of Oh Joy!, a lifestyle brand based in Los Angeles. I'm passionate about guiding budding entrepreneurs with all of the things I've learned in my 18 years in business. The Oh Joy! Academy will help you get over any current hurdles and take your business to the next level. Let me show you how!

  • $998

One-on-One Mentorship Session with Joy Cho

Take your business to the next level with a one hour business coaching/mentor session with me. I can help you figure out how to pivot, sort through a big decision, give design feedback, suggest strategies to market and grow, offer guidance on work/life balance, and more. I have helped hundreds of small business owners over the last decade and look forward to helping you. Includes a bonus 15-minute follow-up call.

  • $108

How to License Your Art and Designs - Video Class

I have been working in the design field for 20+ years and have spent most of that time designing and creating products through licensing. Oh Joy! has had collections with Target, Band-Aid, Clorox, CALPAK, Petco, Freshly Picked, Alice & Ames, MixBook, Keds, and many more brands. In this online class, I will cover all the steps it takes to work with a brand to license your work for their products.

  • $10

How to Pitch a Book Idea

The thought of turning an idea for a book into a reality can seem completely overwhelming. How does it happen? Who do you talk to? Do you find a publisher or do you self-publish? Do you need an agent? With this 40-page Workbook, I'll take you through the steps and help you pitch the book of your dreams!

  • Free

How to Pitch Your Brand to Digital Influencers

As someone who sits on both sides (the influencer side and the brand side), I not only review tons of brand pitches everyday but I also pitch our own products to influencers as well! With this download, I'm sharing how to pitch with the best results!

  • Free

What Kind of Business (or Side Hustle) Should I Start?

This interactive workbook will take you through the steps of figuring out what kind of business (or side hustle) would be the best fit for you AND what is worth pursuing!

  • $4,998

Six Month Mentorship Package with Joy Cho

Often requested, but limited in availability, be one of the few to work with Joy for six months of mentorship. This includes monthly hour-long sessions for six months as well as access to Joy with questions and for help between sessions!

About Joy Cho

Joy Cho is the Founder and Creative Director of Oh Joy! and has been running a successful business for over 18 years. Launched in 2005 as a graphic design studio, Oh Joy! is now a lifestyle brand and design studio that includes various licensed product lines and a daily editorial content with a focus on design, fashion, food, and joyful moments from everyday life. Oh Joy! creates a wide range of licensed products including home décor, kids, pet, and furniture collections with brands such as Target, Band-Aid, CALPAK, Petco, Keds, and more.

Joy has given keynote speeches on entrepreneurship, leadership, and business at many conferences and companies including Watermark, Alt Summit, Pinterest HQ, Target HQ, and Hallmark HQ. She has consulted for hundreds of small businesses over the years, helping to guide budding entrepreneurs through their growth and struggles. Joy and her company have been featured in: Time, Fast Company, Oprah Magazine, Domino, Good Morning America, Parents, People, InStyle, and more. For two years in a row, Joy was named one of Time’s 30 Most Influential People on the Internet and has the most followed account on Pinterest with over 15 million followers. Joy has written seven books which includes two business books, one craft book, and four kids' books.

Testimonials

on the Licensing Workshops...
This workshop was SUPER transformative. From lessons in self-discovery to tips from a true pro who’s seen it all, you will definitely come out of the session feeling like you can totally kick ass and get this done. This is not a workshop with fluff and conceptual mumbo-jumbo that make you feel good but then realize it was all kind of useless. It’ll be hard work, but so totally worth it. 

Lisa Aihara, Flutter and Spark

on How To Build A Dream Team...
After taking Joy's course, my thoughts on building a team are now more organized. I truly feel like I have the tools to build a team. I also really loved that Joy took the time to teach not only how to grow a team but also how to be a GOOD boss. She talks about basic rules and how to connect with employees but still keep healthy boundaries. 

Sarah Webb, Plain Jane

on the One-on-One Business Coaching...
This session with Joy was an incredible way to follow through on a personal resolution by getting guidance from such a creative and professional trailblazer. I had been putting off taking the next steps with a project, but the session and follow-up feedback has helped me to recognize my own progress and to solidify my vision moving forward

Erin Sanders

on the One-on-One Business Coaching...
Joy's call quickly put my head space into a forward motion of deep thinking about my brand, and my mission, and as such, rearranged the stuck cogs of my mind to shift into gear and changed my perception about my brand entirely.

Having a consultation with a tangibly successful and lovely human like Joy was the catalyst to reigniting the flame as to why I began it all in the first place. I hadn’t seen or felt that flame in so long and thought it had gone out. 

Zoey Tzfanya

on the Licensing Workshops...
If you are considering any course in the Oh Joy! Academy, do it! Joy is so generous and transparent in her teaching and mentoring style. She teaches with the exact right combination of confidence and compassion. The learnings I have taken away from her workshops are truly invaluable. There is no fluff to the class, it's to the point and there are clear steps to follow.

Sarah Foelske, Make Nice

on the One-on-One Business Coaching...
Signing up was by far one of the smartest
decisions I've made for my company/brand thus fa
r. She has been such an inspiration, so being able to chat with her and pick her brain was such a gift. We covered everything I wanted to touch on and more. I'm thrilled she is offering these sessions because it's clearly just one more talent she should be sharing with the world. Snag one if you can! 

Erin Campbell, ABC's of the 80's (One-on-One Business Coaching)

on How To Build A Dream Team...
I appreciated her ability to cut through the nuances of 21st century hiring and hiring practices. She gave me clear direction for identifying loyal, talented team members and beyond that, how to keep them long term and running a team on the day-to-day. I now feel confident in how and when I need to fill roles and am excited to build my team!

Kara Nilsson, Leisure Lane

on the Licensing Workshops...
I made the trip from North Carolina to attend Joy's Licensing workshop, and it was one of the best investments I made in 2019. After the workshop, I re-negotiated a current collaboration. Without Joy's guidance and encouragement,  I wouldn't have had the confidence to ask for what my brand was worth.  

Maghon Taylor, All She Wrote Notes

on How To Build A Dream Team...
I walked away from Joy's class with a better understanding of how to take tangible steps to create the business of my dreams. Transitioning from being a solopreneur feels scary. I've taken a few online and weekend in-person business courses, and this one felt the most doable and practical step-by-step. It's a true road map!

Bevin, Fat Kid Dance Party Aerobics

Resources

Podcasts and Things I've Shared That Can Help You:

Business Books I've Written:
Questions, comments, feedback? We'd love to hear from you! Email us at: academy@ohjoy.com.

Join the Oh Joy! Academy

Receive updates, tips, and more from the Oh Joy! Academy by joining our newsletter.

You're signing up to receive emails from Oh Joy! Academy