I'm Joy Cho, the Founder and Creative Director of Oh Joy!, a lifestyle brand based in Los Angeles. I'm passionate about guiding budding entrepreneurs with all of the things I've learned in my 13+ years in business. The Oh Joy! Academy will help you get over any current hurdles and take your business to the next level. Let me show you how!

What Kind of Business (or Side Hustle) Should I Start?

Do you want to start a business or side hustle but don't know exactly what that would be? Let me help you figure it out!

How to Pitch Your Brand to Digital Influencers

My tips on how to pitch your product or service to digital influencers who can help organically spread the word to their audience.

How to Grow a Dream Team

Join me as I teach you all the nitty gritty of hiring, leading, managing, and growing a thriving dream team for your growing business.

One-on-One Business Coaching with Joy Cho - May Sessions

A one-on-one session with me will help you get over any current hurdles and take your business to the next level.


Joy's course gives detailed advice on how to create a team that is structured, efficient, and most importantly, joyful. This course taught us how to instill value and intentions into every aspect of our team building and culture, and how small details contribute to growing and sustaining a long-term and dedicated team. After the course, we were able to implement tangible steps to incorporate into our company. One of our favorite takeaways is Joy's importance of recognizing how you want your employees to feel at the end of the day. We loved how this course included practicality, passion, and personality.
Bryan and Stephanie, Amazebowls
After taking Joy's course, my thoughts on building a team are now more organized. I truly feel like I have the tools to build a team. I also really loved that Joy took the time to teach not only how to grow a team but also how to be a GOOD boss. She talks about basic rules and how to connect with employees but still keep healthy boundaries. Some of my favorite parts of the course were her opening up about how to work with accounting and HR, budgeting for employees, personal sacrifice to help make overall gain, and creating dreams within (and outside!) the workplace.
Sarah Webb, Plain Jane
I walked away from Joy's class with a better understanding of how to take tangible steps to create the business of my dreams. Transitioning from being a solopreneur feels scary. I've taken a few online and weekend in-person business courses, and this one felt the most doable and practical step-by-step. It's a true road map in many ways, even as it was specific to how she did it, I felt it was customized for my needs!
Bevin, Fat Kid Dance Party Aerobics
I loved the "How to Grow a Dream Team" online class. It motivated me to change my approach and expectations for growing my team and their roles for my event and wedding planning business. Also, I feel that it helped me figure out a better balance of being a mom and boss.
Lilian Hsyu, Just Merried Events
Joy's class was an eye opener to say the least! I appreciated her ability to cut through the nuances of 21st century hiring and hiring practices. She gave me clear direction for identifying loyal, talented team members and beyond that, how to keep them long term and running a team on the day-to-day. Going forward, I now feel confident in how and when I need to fill roles and am excited to build my team!
Kara Nilsson, Leisure Lane
What I really loved about the class is how Joy emphasized how much we (bosses, employers) are such a huge part of an employee's success and how our interest in their growth can make all the difference. I loved everything Joy said about how we can grow that passion in someone to become better and in turn we receive a loyal, hardworking, team member. 
Jen San Juan, Hob Coffee
Signing up for a business coaching session with Joy was an incredible way to follow through on a personal resolution by getting guidance from such a creative and professional trailblazer. I had been putting off taking the next steps with a project, but the session and follow-up feedback has helped me to recognize my own progress and to solidify my vision moving forward

I could tell that she put a great deal of work into our call beforehand; this meant a lot to me as the client because I'm also a loyal social media follower so I know how much she has going on at any given time.
Erin Sanders
Getting to work with Joy on a business coaching session was a dream come true and she far exceeded my expectations.  I could tell she had done her research and had great advice and suggestions for me to take action on right away, but she also challenged me to dream bigger and create long-term strategies as well. 

She is SO generous and forthcoming with her knowledge and wisdom.  Since our call, she even has continued to cheer me on in one way or another and her encouragement alone was worth the investment.  If you’re looking to add more JOY to your business, this is the perfect place to start. 
Maghon Taylor, All She Wrote Notes


Podcasts and Things I've Shared That Can Help You:

Business Books I've Written:
Questions, comments, feedback? We'd love to hear from you! Email us at: academy@ohjoy.com.