Welcome to the Oh Joy! Academy

Hi! I'm Joy Cho, Founder and Creative Director of Oh Joy!, a lifestyle brand based in Los Angeles.

I'm passionate about guiding budding entrepreneurs with all of the things I've learned in my 13+ years in business. The Oh Joy! Academy will help you get over any current hurdles and take your business to the next level.

How to Pitch Your Brand to Digital Influencers

Here's how to pitch your product or service to digital influencers who can help organically spread the word to their audience.

How to Grow a Dream Team

Join me as I teach you all the nitty gritty of hiring, leading, managing, and growing a thriving dream team for your growing business.

One-on-One Business Consultation with Joy Cho

A one-on-one session with Joy will help you get over any current hurdles and take your business to the next level.

How to Grow a Dream Team + Business Consultation with Joy Cho

If you're looking for a one-on-one business consultation AND need help growing your team, purchase both for a special discounted rate!

View bundle $1,198


After taking Joy's course, my thoughts on building a team are now more organized. I truly feel like I have the tools to build a team. I also really loved that Joy took the time to teach not only how to grow a team but also how to be a GOOD boss. She talks about basic rules and how to connect with employees but still keep healthy boundaries. Some of my favorite parts of the course were her opening up about how to work with accounting and HR, budgeting for employees, personal sacrifice to help make overall gain, and creating dreams within (and outside!) the workplace.
Sarah Webb, Plain Jane
I walked away from Joy's class with a better understanding of how to take tangible steps to create the business of my dreams. Transitioning from being a solopreneur feels scary. I've taken a few online and weekend in-person business courses, and this one felt the most doable and practical step-by-step. It's a true road map in many ways, even as it was specific to how she did it, I felt it was customized for my needs!
Bevin, Fat Kid Dance Party Aerobics
Joy's class was an eye opener to say the least! I appreciated her ability to cut through the nuances of 21st century hiring and hiring practices. She gave me clear direction for identifying loyal, talented team members and beyond that, how to keep them long term and running a team on the day-to-day. Going forward, I now feel confident in how and when I need to fill roles and am excited to build my team!
Kara Nilsson, Leisure Lane
I walked away with a much better sense of direction and not feeling alone in my journey. Growing a team always felt scary to me, but now I am feeling more confident in making those future decisions.
Flower Cole, The Unicorn Store
I finished the class feeling like I had fresh ideas and approaches I wanted to try out for interacting with my team and growing the team. A light bulb also went off in my head at some point, and I realized that I may need to step backwards a little bit before moving forward. I can only grow my business and team successfully if my current team is composed of the right individuals, talents, and personalities.
Lilian Hsyu, Just Merried Events
Growing a team and your business is so intimidating but listening to Joy's experiences and tips made it so much more relatable and digestible.
Dianuh Gundersen, Chasing Linen
Signing up for a consultation session with Joy was an incredible way to follow through on a personal resolution by getting guidance from such a creative and professional trailblazer. I had been putting off taking the next steps with a project, but the session and follow-up feedback has helped me to recognize my own progress and to solidify my vision moving forward.  I could tell that she put a great deal of work into our call beforehand; this meant a lot to me as the client because I'm also a loyal social media follower so I know how much she has going on at any given time.
Erin Sanders
What I really loved about the class is how Joy emphasized how much we (bosses, employers) are such a huge part of an employee's success and how our interest in their growth can make all the difference. I loved everything Joy said about how we can grow that passion in someone to become better and in turn we receive a loyal, hardworking, team member. 
Jen San Juan, Hob Coffee

Are you ready to find your DREAM TEAM?

You want to take your business to the next level. And you know you can't do it alone. It's time to grow a team for your company, and I'm here to help!

This class includes:

  • How to know when it's time to grow a team
  • How to know if you can afford to add employees
  • Who you should hire first
  • How to create a job listing and application that will get you the best candidates
  • How to interview
  • How to narrow down candidates
  • Choosing a candidate and offering a job
  • Creating an Employee Handbook
  • How to build a team
  • On-boarding and training
  • Being a role model for your team
  • Staff meetings
  • Learning to delegate without micro-managing
  • Giving feedback
  • Managing your own time
  • How to handle conflicts and complaints
  • Letting someone go
  • Determining your next areas for growth
  • How to complement your existing team
  • Expert interviews with an accountant, lawyer, and human resources expert to give you all the logistical details on what's involved in hiring and growing a team
  • Nuggets of wisdom from some of my favorite fellow bosses
  • And more!